70%

30+

87.5+M

30M

Contact Me

We advertise in

We provide the most effective solutions for placing your ads on television

Why choose us

We will launch ads on popular TV channels in CTV format (up to 30 million people). It is much cheaper to buy airtime.

Advertising On CTV Is Cheaper Than On-Air

All you need to do is fill out a brief and clarify the KPIs, we'll do the rest ourselves. Full project support.

Personal
Manager

Millions Of Customers At Minimum Cost

Millions of customers will learn about your brand/product. Our reach allows us to reach a huge audience

We will help you create a banner or video creative with large budgets

Creating Creatives

Starting from €3,5 per thousand impressions. For comparison, video ads on Telegram cost an average of €27 per thousand impressions.

One Of The Best Price

Compliance With The Advertising Law

We will take all the necessary actions: registration of the token, a report to the ORD. You don't have to worry.

UMG Smart TV – the leading advertising network in Eastern Europe (including Russia) that combines group applications for watching TV and videos on Smart TV and CTV devices. We provide advertisers with direct and technological access to tens of millions of screens.

+87.5M

100+

UMG Smart TV

The Key To Millions Of Screens For A Paying Audience In Eastern Europe

Where do we place ads

Launchers, streaming services, utility applications

TV & CTV apps

Kinopoisk, Okko, IVI, Digital TV (Tsifrovoye TV), ShowJet, Tvigle, Lime and many others

Streaming services

Placement in the browser space on TV devices

Web TV

unique viewers per month

channels and applications

+80M

2h

daily advertising requests

average viewing time

Key indicators

Adaptability, coverage and efficiency in one solution

Our Undeniable Advantages

More than 1.3+ billion potential contacts per month

87.5+ million unique viewers per month

70% – from Russia, 20% from the CIS

Target group: Men – 45%, Women – 55%

The Power Of Audience

Selection of applications and display time

Choosing a location with accuracy to the city

Selection of TV channels and content

Targeting

Maximum Coverage And Technological Universatility

All vendors: Apple TV, Xiaomi, LG, Samsung, Sony, Philips, Panasonic, etc.

All OS: WebOS, Tizen, Android TV, tvOS

Deep integration through partner SDKs

Optimal frequency: 5 impressions per user per campaign

Minimizing duplication across applications

High engagement: the average viewing time is 2 hours

We will help you create a video creative with a large budget

Effective Display Management

Federal channels: CTC, CHE, Domashny, REN, Muz-TV, Yu and others

Streaming platforms: Start, Okko, Kinopoisk, Ivi, Kion, Wink, Premier

Top Placement Sites

Premium Inventory
And Flexible Formats

In-Stream advertising: pre-, mid-, post-rolls

Patches: replacing classic TV ads in streaming

Switch rolls: advertising when switching channels

Creative skipping management

We partner with more than 30 leading applications, providing unprecedented access to screens

Our Partners

Everest (CTC, CHE, Domashny, REN, Muz-TV, Yu, Sun, Wink)

10M

smotrim.ru / vesti.ru

20M

Цифровое ТВ

Tvigle

2M

Smotreshka LG Channels

500K

Lime

1M

Lite HD TV

500K

vintera.tv

3M

arte.tv

1M

LazyIPTV

1M

Videowork

1M

lampa.mx

1M

Эфир ТВ

1M

500K

Other Partners

24hTV

1M

ShowJet

Peers TV

500K

Free TV

500K

500K

TV+

500K

Zona

HD Video Box

1M

3M

Aptoide

1M

MX Player

1M

VLC Media Player

Tubi TV

1M

Fry!TV

1M

1M

BeeTV (KZ)

9M

KINOM

9M

Megogo

10M

● Flexibility of advertising formats and targeting

● Proven effectiveness of display models

● High audience engagement

● Adaptability and flexibility of placement

● Direct access to premium inventory

● The largest reach of Smart TV / CTV audience in Russia

Why UMG Smart TV?

UMG Smart TV Plans

Basic

from €970

Geo restriction is available without channel selection and placement time

Advanced

from €3100

Basic tariff features
+ choice of channels and applications

Ultimate

from €7500

Advanced pricing options + creating an individual plan for your tasks with a dedicated manager